Introduction The way people search for information is changing rapidly. For years, traditional search engines like Google displayed a list of web pages, and users clicked on the most relevant result to find answers. Today, artificial intelligence has transformed this experience. AI-powered platforms such as ChatGPT , Google AI Overviews, Microsoft Copilot, and Gemini can provide direct, conversational answers instead of simply listing websites. This shift has created a new digital marketing strategy known as Answer Engine Optimization (AEO) .…
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